HowCom Group is an independent Scandinavian home for collective intelligence that helps both brands and people grow.

Together we make brands and people grow

Our business areas

At HowCom Group, we find new ways to create value, grow your business and help you grow your customer base through insights, data-driven marketing, media solutions and business development with an innovative way of thinking doing.

Insights

We help you work customer-centric by creating actionable insights. We cover the entire customer journey and can ensure the customer perspective for all important decisions. What does your target audience think, how can we increase the impact of your marketing?

Brand and strategy development

We help you attract more customers and take more market share. What drives preference and profitability in your category? How can you best capitalize on the opportunities that exist in the market? What products and services do you need to attract tomorrow's customers? How do you build an attractive brand?

Media and Communication Solutions

By combining customer insights, strategy and effective channel management, we help you reach your business goals.
We work data-driven across the media landscape -- from social media and programmatic advertising to TV, radio and the outdoors -- customizing channel mix  and purchasing models to maximize impact and ROI.
We believe that most things can be done a little better — and we love to think new in every collaboration and every strategy.

Data-Driven Marketing

We help you improve conversion or lead generation in a cost-effective and systematic way. Focusing on supporting and developing your business, we offer everything from Digital data and insights to digital marketing such as paid search and paid social. We also offer creative performance to further improve the outcome of your efforts.

Howcom

Media Agency of the Year 2021, 2022, 2023 and 2025!

- How do we optimize our media strategy for maximum impact?
- How do we use data to better reach our target audience?
- What channels and formats should we invest in for growth?

HowCom is an independent and innovative media agency with a passion for helping brands grow. We believe in challenging conventional methods and creating new opportunities.

We work data-driven across the media landscape -- from social media and programmatic advertising to TV, radio and the outdoors -- customizing channel selection and purchasing modes to maximize impact and ROI.

Our goal is to give you a competitive advantage through data-driven marketing and strategic media planning.

We believe that a challenger attitude makes all the difference — and makes both brands and people grow!

Where you see competitors, your customers see alternatives

Which customer segments deliver the best profitability — and how do we reach them?
How do we create maximum impact from our marketing budget?
How do we build growth and an edge against the competition?

Catalyse helps you find the answers. We transform data into sharp recommendations that deliver real business benefit. With deep business understanding and analytical excellence, we are at the borderland between
marketing, strategy and business development. Our method is based on extensive experience from both the consulting and client side, reinforced by modern data analysis.

Companies turn to us when they need clear decision bases, for example for:

- Market segmentation
- Portfolio strategy
- Market testing
- Brand tracking
- Economic Modeling (MMM)
- Marketing strategy

Catalyse — when you want to grow smarter

Catalyse

SP-RK

Data-driven marketing who drives growth

SP-RK is a performance agency with a strong focus on profitable growth. We combine deep specialist expertise with new technologies and are a natural extension of our clients' marketing team.- How can we use data to optimize our digital marketing and maximize our ROI?

We work test-based and data-driven, with clear objectives and full transparency at every step — from strategy and production to optimization and follow-up.

As a partner of Google, among others, we have access to the very latest in tools, beta versions and AI technologies.
We also develop our own models to be able to act faster, smarter and more accurately in each customer assignment.

SP-RK is part of the HowCom Group — a network of agencies that together grow brands and people.  

Captivate is a creative full-service media agency

- We help you optimize your media strategy to effectively reach your target audience and strengthen your brand.
- We prioritize media channels within marketing budget to achieve business goals.
- Through creative negotiation and tactical media implementation, we improve the return on your media investments.

We at Captivate are a creative full-service media agency with the goal of driving growth for your business and increasing brand value.

Through solid experience in the industry, insightful work and full attention to our customers, we make your advertising reach both out and in!

Captivated

We are located in Stockholm, Oslo, Helsinki, Copenhagen and Trondheim. We are more than 160 dedicated employees with a turnover of over 130 million Euros spread across the Nordic region.

We are a fast entrepreneurial Nordic network that delivers results. We are independent and have hand-picked our agencies. We are agency of the year in three out of four markets.

We have a unique mix of senior expertise and the innovative talents of the future waiting to help you with your challenges

We work data-driven and tailor the most effective recommendations and solutions to maximize your success.

We offer both smooth Nordic coordination and locally anchored teams through a single point of contact in all markets.

No matter where you operate, you will have access to experts from all our offices.

HowCom Group was founded in 2011 with the ambition to make a real difference for our customers. Create solutions that generate growth and develops brands.

We are a partner-driven independent group with eight shareholders headquartered in Stockholm. Since the beginning, we have been uncompromising in always putting the customer's business and goals first. Whether it's a media negotiation, a business development project or developing an e-commerce business. Perhaps that is why we have been named Agency of the Year four out of the last five years... Please get in touch and we will tell you more about how we can help you.

Do you have an exciting challenge?
We will help you!

Contact us today to see how HowCom Group
can help you with your challenges.